Davidoff
Champion

For the launch of their new fragrance, Champion, Davidoff asked us to find a theme that could be applied to the communication around this sport-oriented product. We analized the market and identified a realitvely unknown discipline, Tricking, a mix of martial arts, hip-hop, and gymnastics. We directed two videos, shot press pictures, and set the rules for a series of Tricking events worldwide.

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Davidoff
Champion

For the launch of their new fragrance, Champion, Davidoff asked us to find a theme that could be applied to the communication around this sport-oriented product. We analized the market and identified a realitvely unknown discipline, Tricking, a mix of martial arts, hip-hop, and gymnastics. We directed two videos, shot press pictures, and set the rules for a series of Tricking events worldwide.